Sunshine General Trading LLC. Dubai

Corporate Profile

Sunshine General Trading LLC operates under the basic principles of "Respect for the Individual" commonly expressed as The Ecstasy of Buying, The Ecstasy of Selling and The Ecstasy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in March 25,2009, Sunshine General Trading has remained on the leading edge by creating new value and providing products of the highest quality and market support by creating utmost customer satisfaction.

The Company has grown to become one of the leading Import and Export Company in the UAE and African countries. With a global network of 15 countries, with subsidiaries and affiliates accounted for the tremendous growth, Sunshine General Trading develops, manufactures and markets a wide variety of products, ranging from Building materials, Generators, electrical and electronics, motorcycles and Fast Moving Consumer Goods (FMCG) products with more than 100 SKU's, to earn the Company an outstanding reputation from our customers and associates worldwide. We Currently presented in many African Countries. We look forward to expand / Strengthened our Distributor partners  and Stockists in throughout GCC and All African Countries.

Sunshine General Trading Philosophy

Basic Principles

Respect for the individual associated with us for buying, selling and by creating conducive environments

Mission Statement

We believe in dedication to supplying products of the highest quality, yet at a affordable price for customer satisfaction.

Management Policies

  • Proceed always with ambition and youthfulness.
  • Respect sound theory, develop fresh ideas, and make the most effective use of time.
  • Enjoy work and encourage open communication.
  • Strive constantly for a harmonious flow of work.
  • Be ever mindful of the value of endeavor.

Strengthening our system from the perspective of our customers and customization according to the market requirements

Customer needs vary depending on the region. To deliver products that satisfy customers in all regions, Sunshine General Trading established a system that rapidly and flexibly responds to customer requests at all locations of our presence. With system, we are striving to further improve the quality of our products and give better choice to our valued customers.

Strengthening our capabilities and Market Specific measures on a global basis

Based on its commitment to build products close to the customer, Sunshine General Trading has pursued improved distribution systems that take into consideration regional characteristics and enhanced market oriented demand.

Global Presence

African Countries plays a key role as the center of Global and honing Sunshine's edge in marking the Brand Presence.

Sunshine's international affiliates lead the way in accelerating localization and expanding distribution of products and services in our area of operations.

Expanding business and promoting wide range of products by responding to changing regional market characteristics.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions of our operations world wide, we base our sales networks and tied-up manufacturing facilities within each region.

Main Products

Our Company is a well-established in various aspects of business, under the brand name "BELLA" for both Food Stuff and Non-Food Stuff items- FMCG, commodities and other products such as generators, chest freezers, Electrical items, …comprising more than 50 products mix and representing many manufacturers in the competitive market . We manage our export concentrating to our principles; we also take complete responsibility from marketing, taking orders from all parts of the world. We are resolute and devoted to serve our clients' interests; and we are confident that when you deal with us, you will swiftly notice what this means.


We are one of the leading Import and Export Company in the United Arab Emirates and African countries. With a global network of 15 countries, with subsidiaries and affiliates accounted for the tremendous growth, Sunshine General Trading develops, manufactures and...

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